DEVELOPING TEAMBUILDING & GALA DINNER FOR EVENT TOURISM

The purpose of this research is to Developing Teambuilding and gala dinner products in package tourism products for groups of tourists and to test a model of the best value components for products tested at Asian Dragon Travel aims to offer a previous model of the perceived value of product quality has been expanded and a value model for teambuilding and gala dinner products in the group tour package has been proposed. The theoretical framework for this study consists of seven prerequisites for prioritizing quality values. In addition to the proposals explored in the survey by experts on the value of components, values ​​for general interest and overall service quality, the structures are based on reality in the Vietnamese market. The team in serving teambuilding and gala dinner (event tourism) has been tested as a perceived value for event tourism products.

Compared to service quality and satisfaction, perceived value of a product is a new concept that receives increasing attention from academics and students (Cronin, Brady & Hult, 2000). Consumers the perception of value has attracted little attention from consumer behavior researchers despite its accepted importance (Holbrook, 1999). Current research is part of an effort to discover consumers. Awareness of the value of quality products for the consumption of teambuilding and gala dinner products.

The empirical assessment of the theoretical framework consists of two surveys: The first is directly from experts, event tourism companies in Ho Chi Minh City, through a specialized service process. All structures are measured with many items preceded by important item characteristics in the extraction from serviced and exploited products.

The second survey: exploited more than 38 delegations of business customers who had previous experience within a year from Asian Dragon Travel. Through the value proposed by the research of experts on the component of interest and the improvement of the components, thereby exploring the intention to care about the future supply that customers continue to expect would like to continue to sign a contract to experience the teambuilding and gala dinner product package for  Media Travel & Event

 This is followed by social demographic requirements. Statistical properties of the structures were analyzed with exploration and factor analysis techniques confirmed. The proposed research model has been tested with regression in structural equation modeling technique.

The research results have provided general support for the proposed research model. Hypothetically, the results suggest that overall satisfaction mediates the relationship between quality factors and perceived value in product sustainability. The results of the study also provide support for previously developed relationships in the literature regarding the value of components, the value of general satisfaction and the quality of customer awareness services line.

The research results show that the factors of concern about the priority of items need to be developed and completed are important premises for both satisfaction and perceived value in teambuilding and gala dinner product reviews to customer. Future research is needed to further analyze the role of more diverse categories, create an appropriate audience and upgrade entertainment-oriented components for consumers in event tourism for the future.

During the research, most of the research I used was very practical through empirical writing, using real illustrations that I and my colleagues had done in the group travel program. So the knowledge part still has some limitations. I hope that the examination committee will review and give positive feedback for me to complete the thesis. Lastly, I wish all the experts and administrators of Bangkok University good health and happiness.